Guelph, Ontario – November 2, 2022 – Ontario-based appliance brands Danby Appliances and Elmira Stove Works are partnering on an initiative to help those displaced by the ongoing conflict in Ukraine. For every Elmira Stove Works major appliance purchased in November and December, Elmira will purchase a Danby microwave to donate to Danby. Danby will then ensure that the microwaves make it into the hands of a Ukrainian family in need in the Guelph, Ontario area.
“The Ukrainian conflict is one the most pressing issues currently facing the world, and the people of Ukraine are facing many challenges as they begin their new lives,” said Jim Estill, CEO of Danby. “It made complete sense that Danby Appliances would get involved to help those impacted, as we strive to ‘Do The Right Thing’ in all aspects of our business.”
To coincide with the announcement of the donation program, Elmira Stove Works has chosen the Blue and Yellow colours of the Ukrainian flag for the brand’s inaugural Colour(s) of the Year.
“The biggest news story of 2022 has been the war in Ukraine, and the plight of the Ukrainian people,” said Tony Dowling, Vice-President of Sales & Marketing for Elmira. “Most everyone is aware of the vibrant blue and yellow Ukrainian flag. While the pairing of blue and yellow might be better suited for a recreational space than for a kitchen, the combination is certainly eye-catching and energizing.”
The partnership between the two brands evolved naturally when Danby CEO Jim Estill approached Elmira several months ago to see if there was an opportunity to collaborate on a project. Added Dowling, “Through some brainstorming and research, our companies uncovered mutual interests. It seemed like a natural fit to expand the Blue and Yellow Colour of the Year initiative into a charitable effort.”
To be eligible for one of the microwave donations, Ukrainian families in the Guelph area are asked to register by emailing Shawn Herman at email@example.com.
About Danby Appliances
Founded in 1947, Danby is one of North America’s leading manufacturers and distributors of compact appliances, such as microwaves, dehumidifiers, refrigerators, freezers, and air conditioners. For more information on Danby and its products, please visit www.Danby.com. Follow Danby on Facebook, Twitter, LinkedIn and Instagram.
About Elmira Stove Works
Based in Ontario, Canada, Elmira Stove Works has been manufacturing vintage-styled appliances since 1975 and offers full lines of “circa-1850” and retro / midcentury modern 1950s appliances; including ranges, refrigerators, microwaves, wall ovens, range hoods, dishwashers and wood-burning cookstoves. Elmira appliances are sold through a network of more than 300 dealers across North America. To learn more about Elmira Stove Works and its products, visit www.elmirastoveworks.com or call 800.295.8498.
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